Now, the Malkins are asking about 2,800 investors in the Empire State Building and the partners in more than a dozen other properties to approve a consolidation of the ownership interests under Empire Realty Trust, the publicly traded company. They have invested hundreds of millions of dollars burnishing the landmark, including replacing all 6,514 windows. Today, the Empire State Building is controlled by Peter L. It cost 40 cents to ride to the 70th floor at 30 Rockefeller Plaza, in what was known as the RCA Building 55 cents to get to the observatory on the 60th floor of the Woolworth Building or the 71st floor of the Chrysler Building and $1.10 for the Empire State Building’s observatory.īut that was long before the big crowds, high-speed elevators and timed ticketing turned observatories into profit centers. Select from premium Chicago Observation Deck of the highest quality. In the 1930s, when developers in New York City were competing to build the tallest skyscraper in the world, many buildings had an observation deck that offered panoramic views of a skyline less filled with towers. Find Chicago Observation Deck stock photos and editorial news pictures from Getty Images. Conrad/The New York TimesĮven in the 1990s, attendance at the higher, 107-story observation deck at the World Trade Center never exceeded two million. The Empire State Building attracts four million visitors a year, with ticket prices as high as $55. Even with adult tickets ranging from about $20, for a trip to the 86th floor, to $55, for those who want to avoid the lines and get to the top, attendance never sags. Located on the 94th floor of the John Hancock Center, 360 CHICAGO offers breathtaking views of Chicago’s skyline, Lake Michigan, and three surrounding states. Still, as it stands now, the unquestioned champion of observatories is at the Empire State Building. Soaring 1,000 feet over Michigan Avenue, 360 CHICAGO Observation Deck is a must-see, iconic attraction. But the Empire State Building prospectus does warn that competition from 1 World Trade and Top of the Rock “could have a negative impact on revenues.” It remains to be seen whether the observatory at 1 World Trade will undercut the performance of the Empire State Building’s, or establish a new market among the millions of tourists expected to visit the 9/11 memorial and museum downtown. If ticket prices were set at $25 each, annual revenues could exceed $100 million, not counting ancillary sales of key fobs, thermometers, coffee mugs and T-shirts. Eight companies are vying to operate what would be the largest and highest observation deck in the city - the one at 1 World Trade Center, the 1,776-foot tower under construction in Lower Manhattan.įive high-speed express elevators are expected to whisk five million visitors a year to a three-level observatory on Floors 100 through 102.
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